This book is being highly recommended by many. So picking it up as the first book of 2024.
It’s been a while since I headed to the roof of the apartment to watch the night sky. The stars were as beautiful as always. 🤩Unfortunately so was the moon and the light pollution. 🤨
After several attempts (one attempt included Max acting as a statue and another included a brick) to block the moonlight, this one photo stood out with the juxtaposition of nature and man-made objects. This was a 30sec exposure on the phone with cropping and applying one filter (Pop) on Snapseed.
I glanced at the clock to confirm that dusk had fallen. I did not need to look out of the window for validation.
With a start, I stare back again at the screen. And it stares right back at me and its annoyance at me. A single pulsing vertical line blinks at me, and it felt to me that it was pulsing a bit more aggressively, or was it my heart that seemed to be beating in time with that cursor?
With a roll of my wrists followed by a cracking of my knuckles, I set my palm on the keyboard and my fingers assume their starting positions on the keyboard, like sprinters in an Olympic final settling into their blocks.
I give myself a short pep talk, “Let’s get this started.”
And then I freeze… All those words that were roiling through my mind boiled away, all those strings of thoughts that sprung up shrank into nothingness, and emptiness settled in.
I’m not sure how long I’ve been staring at it for. It must have been just a moment or two…
Most often, we want our work to reach a wider audience. So we tend to cover all our bases when creating stuff.
When we define the smallest viable audience for our work, we can become better at producing something useful and something the audience can connect to. Being very specific allows us to create with the knowledge that there is someone that our work is tailored to. Think of it as creating bespoke content.
Applied to writing, we can choose who we want to write for. It could be someone you know or don’t know. It could even be a note to your selves (future, present, or past).
So who is your smallest viable audience?
Addendum: I always had an audience taxonomy available on this site for a few years. Though I haven’t explicitly made it visible to readers, it has always been there. You can see an example here: bibliophiles for.